Privacy Policy
Effective Date: March 31, 2026
Echelon respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, join our email list, submit a review, or otherwise interact with us.
1. Who We Are
This website is operated under the public-facing brand name Echelon and is based in Texas, United States.
Contact Email: support@theechelonbrand.com
2. Information We Collect
We may collect the following categories of information:
Information you provide directly
- name
- email address
- billing information and transaction details
- information you provide when signing up for newsletters, updates, or promotions
- information you provide when contacting us
- information you provide in reviews, testimonials, comments, or survey responses
Information collected automatically
- IP address
- browser type
- device information
- operating system
- referring pages
- site usage data
- cookies and similar tracking data
- analytics and advertising interaction data
Information collected through commerce and service providers
- payment and order data
- delivery and technical-access data
- fraud-prevention and security data
If Echelon later offers physical products, we may also collect shipping name, shipping address, shipping contact details, and related fulfillment information.
3. How We Use Your Information
We may use your information to:
- process purchases and deliver products
- send transactional messages about orders and downloads
- respond to questions and provide customer support
- send newsletters, launch updates, product announcements, or promotional communications, where permitted by law
- improve the website, products, marketing, and customer experience
- analyze site traffic, conversions, and user behavior
- prevent fraud, misuse, or security incidents
- moderate and manage reviews, testimonials, and user submissions
- comply with legal obligations
- enforce our Terms and other policies
4. Email Marketing
If you sign up for our newsletter or otherwise opt in, we may send you emails about launches, content, offers, or updates. You can unsubscribe at any time using the unsubscribe link in the email or by contacting us at support@theechelonbrand.com.
5. Cookies and Tracking Technologies
We may use cookies, pixels, tags, and similar technologies to operate the site, remember preferences, analyze traffic, measure marketing performance, and improve advertising relevance.
These technologies may be provided by Shopify and other third parties such as analytics, email, and advertising partners. Depending on your setup, these tools may include website analytics, remarketing, event tracking, and conversion measurement.
You can usually adjust cookie preferences through your browser settings. Blocking some technologies may affect site functionality.
6. How We Share Information
We do not sell personal information in the ordinary sense of exchanging it for money. However, we may share information with service providers and partners who help us operate the business, such as:
- ecommerce and website hosting providers
- payment processors
- email and marketing service providers
- analytics providers
- advertising and retargeting platforms
- customer service or technical support vendors
- fraud-prevention and security providers
- legal, accounting, and professional advisors
- government authorities or other parties when required by law
We may also disclose information:
- to enforce our agreements
- to protect our rights, users, or business
- in connection with a merger, acquisition, sale, or restructuring
7. Reviews, Testimonials, and User Content
If you submit a review, testimonial, or similar content, we may review, edit, approve, reject, remove, display, or use that content in accordance with our Terms. Please do not submit sensitive personal information in public reviews or comments.
8. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to complete transactions, maintain records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business operations.
9. Security
We use reasonable administrative, technical, and organizational measures to protect information. However, no method of internet transmission or electronic storage is guaranteed to be completely secure, and we cannot guarantee absolute security.
10. Your Rights
Depending on where you live, you may have privacy rights regarding your personal information. For Texas residents, the Texas Data Privacy and Security Act grants certain rights, subject to eligibility and statutory exceptions, including rights to confirm whether a controller is processing personal data, access personal data, correct inaccuracies, delete personal data, and obtain a copy of personal data in a portable format. Texas law also provides a right to appeal certain privacy-rights decisions. (Texas Attorney General)
To make a privacy request, contact us at support@theechelonbrand.com with “Privacy Request” in the subject line.
We may need to verify your identity before completing your request. We may deny requests where permitted by law.
11. Children’s Privacy
This site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us at support@theechelonbrand.com so we can review and delete it as appropriate.
12. Third-Party Links and Services
Our site may contain links to third-party websites, tools, or services. We are not responsible for the privacy, security, or content practices of third parties. Your interactions with those services are governed by their own policies and terms.
13. International Visitors
Echelon is operated in the United States. If you access the site from outside the United States, you understand that your information may be transferred to, processed in, and stored in the United States.
14. Future Physical Products
If we begin selling physical products, this Privacy Policy will also govern the collection and use of shipping, fulfillment, logistics, customer-service, and return-related data connected to those purchases.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time by posting a revised version on this page. The updated version becomes effective when posted unless otherwise stated.
16. Contact Us
If you have questions about this Privacy Policy or want to make a privacy request, contact us at:
Echelon
Email: support@theechelonbrand.com
Location: Texas, United States
Texas’s privacy law applies to certain businesses that conduct business in Texas or produce products or services consumed by Texas residents and process personal data, and it grants Texas residents specific privacy rights beginning July 1, 2024. (Texas Attorney General)